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The partner wineries in the Handcrafted Wines of Israel project recently met for a report of activities in 2004 and to discuss the plan for 2005. Eight of the ten partner wineries were present: Amphorae, Chillag, Flam, Hamasrek, Margalit, Saslove, Tzora & Yatir. The Bazelet ha Golan & Flam Winery were not present because of holidays abroad. The evening was hosted by David Ziv, CEO of Carmel Winery at Oded Shoham of Carmel Winery, who manages the consortium, was able to report sales of over 35,000 bottles in the first twelve months. This was considered extremely encouraging because the initial forecast, taking into account the average prices of the boutique wineries, was for sales of 12,000 bottles. In the first year of operation, Handcrafted Wines of Israel were sold to nine countries, some of which have re-ordered. They are: Handcrafted Wines of Israel was founded in February 2004 with the objective of advancing ‘Brand Feb 2005 |
