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The 1990’s – The Revolution It was the 1990's that really saw the coming of age of the Israeli wine market. During these prosperous years The vast leap in quality of Israeli wine was shown in the recognition in wine tasting competitions, which resulted in great interest at home. As a result the wine drinker began to buy a better quality than previously. Consumption doubled to over The French paradox had a big effect. In the 1990’s wine production, previously 70 % white, 30% red changed to reflect new tastes to 60 % red, 40 % white. Wine lovers began to boast that they ‘only drank red wine.’ The change in style in winemaking also helped. Young reds were made in a fruitier, less astringent way and so became more attractive to the white wine drinker. The big brands were once big sellers because they were cheap. Today the two biggest selling brands are No doubt though the best Unfortunately A varietal wine must contain a minimum of 85% of the dominant grape variety. During the late 1990’s the area of vineyards planted with quality varieties doubled. Firstly wine was seen to be a blooming, profitable industry. Secondly there was a move to new vineyards in cooler areas, and quality, noble varieties instead of the previous inherited vineyards of grapes like Carignan, Thirdly, many fruit growers saw vineyards as a better business investment than pears or citrus – because less water was needed . The result was a grower led boom, which has left Different wineries have adopted different regions. Wines from the Golan Heights Winery came from grapes grown almost exclusively on the Golan. The official wine regions are: Galilee – The Galilee, Galil in Hebrew, covers the north of The The The main company to invest in the Upper Galilee’s vineyards is Tabor is the main winery situated in the The Golan Heights Winery controls the majority of vineyards on the Shomron – Shomron is First planted in the 1880’s, it tends to be a region more known for the lesser-known grape varieties used in workmanlike blends rather than the finest wines. Samson – The central coastal plain – known as Dan, and the rolling hills of the Judean Foothills (Latroun & Adulam ), make up this region which is the second largest in Samson is not a geographical place, but the wine region is named after the Biblical figure who frequented the area. Carmel & Barkan have most of the vineyards in this region – and Barkan have the county’s largest vineyard at Hulda. Flam, Wineries in this region include Rishon Le Zion Winery, Barkan’s Hulda Winery, Judean Hills – The Judean Hills is a quality but underdeveloped wine region ranging from the mountains north of Castel & Tzora use vineyards west of The Castel winery is situated in this region. Negev – The The main vineyards are The main More than 90% of the country’s vineyards lie in the Shomron, Samson & Galilee regions. The sub regions with most of the newer quality vineyards are the Winemakers & Consultants The quality revolution really occurred in the hands of one man – Peter Stern. A Californian who used to work for Gallo and Mondavi, he was the consultant who played the key part in changing Israel wine forever by helping to build the Golan Heights Winery, creating the Yarden brand – Israel’s first really world class wine and raising new standards of viticulture and winemaking. He brought a series of U.C. Davis trained winemakers to work at the Golan and oversaw the pioneering development for the first 20 years of this winery’s existence. He is now the winemaking consultant for Initially the imported expertise was almost exclusively imported from the Wineries As a sign of the new pursuit of quality, each of the big three wineries has recently expanded their operations. Large Wineries – more than a million bottles a year 1. Harvest 2004 – 48 % of grapes harvested (Approx. 25,000 tonnes of wine grapes) CEO – David Ziv Chief Winemaker – Lior Laxer ( Rishon Le Zion); Philippe Lichtenstein ( Zichron Ya’acov); Founded in 1882 by Baron Edmond de Rothschild, Now under new management, the winery has begun a process of renewal. New young, highly qualified winemakers have been brought in – four of them graduates from Their main labels are: Single Vineyard – Ramat Arad, Zarit etc. (known as Kerem in 2. BARKAN Wine Cellars - Barkan, Hulda 2004 Harvest - 16 % (8,500 tonnes) CEO – Shmuel Boxer; Yair Lerner Chief Winemaker – Ed Salzberg Barkan was founded in 1990 when new owners took over took over the Stock / WEST business which went bankrupt. It is the second largest winery in In recent years they bought Segal Wines, which they maintain as a separate brand and have opened Barkan is a public company run by Shmuel Boxer and Yair Lerner – two vineyard owners with the largest vineyard in the country. They have a balanced team of internationally trained winemakers and have won a number of gold medals – usually for their Cabernet Sauvignons – in international competition. In 2004 Barkan were purchased by Their main labels are Barkan Superiore, Reserve, Classic & Segal. 3. Harvest 2004 – 12 % (6,000 tonnes) CEO – Shalom Blayer Chief Winemaker – Victor Schoenfeld The Golan Heights Winery is the pioneering winery of Situated high up in the small town of Now producing over 5 million bottles a year, Golan has grown and has had to enter the mass market . However with products ranging from Yarden Mount Hermon – one of the top selling brands in Israel, to Yarden Katzrin – arguably the county’s finest wine, the Golan Heights Winery has maintained its place on top of the pile. The most impressive thing about the winery is its versatility – their prizes have been won for a wide range of wines: traditional method sparkling wine, Cabernet Sauvignons, Chardonnays and desert wines. The Golan Heights Winery has the majority share in the Galil Mountain Winery, which they opened in a joint venture with Kibbutz Yiron. The winemaking team is headed by Victor Schoenfeld, a U.C. Davis graduate – arguably The labels are Yarden Katzrin, Yarden, Gamla & Golan. 4. EFRAT Winery - Motza Harvest 2004 – 6 % (3,300 tonnes) CEO – Motti Teperberg Winemaker – Shiki Rauchberger Efrat was founded in 1870 by the Teperberg family in the Old City of Jerusalem. For many years Efrat has catered to the religious, orthodox Jewish population by virtue of its strong Rabbinical supervision. Now situated at Motza, at the entrance to Lately the winery is attempting to upgrade its wines and image, employing a new U.C. Davis trained winemaker and launching a new quality range under the Teperberg label. 5. BINYAMINA Wine Cellars – Binyamina Harvest 2004 – 4 % (2,300 tonnes) CEO – Ilan Hasson Winemaker – Sasson Ben Aharon Eliaz was founded in In 1992 the winery was bought by two The winery is very successful in supermarket sales and both its semi dry and desert Muscats continually win medals in international competitions. The winery’s main labels are: ‘The Cave’, Special Reserve & Binyamina. Medium sized wineries ( 450,000 bottles + ) The medium size wineries have been swelled by the addition of two new wineries, Galil Mountain and Recanati which were from the outset designed to be 50,000 case + wineries, and another , Dalton, which has gradually increased capacity after being a small boutique winery. 6. TEL ARZA – Mishor Adumim Harvest 2004 – 2 % (1,300 tonnes) Director – Mordechai Shor One of the wineries owned by the Shor family – founders of the first recorded winery dated 1848. Arza specializes in kiddush wine, grape juice and inexpensive table wine for the religious, orthodox market. 7. TISHBI - Binyamina Harvest 2004 – 2 % (1,000 tonnes) Director – Jonathan Tishbi Winemaker – Golan Tishbi The Tishbi family were amongst the first to plant grapes in the Zichron Ya’acov area in the 1880’s. In 1985 Yonatan Tishbi opened his own winery in the area between Binyamina & Zichron Ya’acov. The family’s 5th generation continue to manage the winery & vineyards. Initially Yonatan received advice from Sydney Back of Backsberg Winery in 8. Harvest 2004 - 2 % (850 tonnes) Director – Shalom Blayer Winemaker – Gabi Sadan A joint venture between Golan Heights Winery and Kibbutz Yiron combining the wine expertise of the Golan and the unique terroir of the 9. Harvest 2004 – 2 % (700 tonnes) Director – Matty Haruni Winemaker – Na’ama Moalem 10. RECANATI - Emek Hefer Harvest 2004 - 1 % (550 tonnes) Director - Doron Rand Winemaker – Lewis Pasco A new winery in the These largest ten wineries harvested 95 % of The wineries bracketed here, would probably wish to market themselves as boutique wineries. In fact none of them may be considered true boutique wineries by any definition. They have simply grown too much. However some of the country’s finest wineries – Castel, Amphorae, and Yatir and some of the fastest growing – Tzora & Tabor , are in this category. 11. HACORMIM – Mishor Adumim Winemaker – Eli Shor Shor family winery specializing in orthodox market. Produce Conditon – one of the more widely distributed kiddush, sacramental wines. 1 12. Winemaker – Zvika Shor Another Shor family winery focusing on the orthodox market, mainly producing kiddush wine & grape juice. 13. TABOR - Kfar Tabor Winemaker – Arie Nesher Fast growing winery situated next to its own vineyards in 14. YATIR - Tel Arad Winemaker – Eran Goldwasser Joint venture between 15. Winemaker – Doron Rav Hon New, well financed winery with high expectations. Wines from their own vineyards. 16. LATROUN – Latroun Monastery Winemaker – Father Paul A Monastery selling ‘ 17. TZORA - Kibbutz Tzora Winemaker – Ronnie James Kibbutz winery with vineyards in Samson & Judean Hills region. A Tzora wine finished first in a tasting of best Israeli wines by Jancis Robinson M.W. 18. Domaine du CASTEL - Ramat Raziel Winemaker – Eli Ben Zaken Family estate winery situated in Judean Hills, west of Arguably Winemaker – Gil Shatsberg Privately owned winery with U.C Davis trained winemaker. New winery built at Makura Ranch north of Zichron Ya’acov. Vineyards from Boutique wineries ( less than 100,000 bottles) There are over 100 boutique wineries. Some are serious wineries – many are home based cottage industry wineries ( or garagistes.) Some are true international class, many are not. A top ten ( in alphabetical order ) may include the following: BAZELET HA GOLAN: Winery & vineyard from Moshav Kidmat Zvi, CHATEAU GOLAN: New estate winery with extravagant spend from southern CHILLAG: Women owner/ winemaker; trained in FLAM: One of finest boutique wineries run by Flam brothers. Winemaker Golan Flam studied in HAREL: New winery – Clos de Gat label. Very good Chardonnay. Winemaker trained in MARGALIT: Most famous boutique winery. Yair & Asaf Margalit father & son owner winemakers. Yair – studied at U.C. Davis. Acted as advisor/ guru to many boutique wineries in early years. Wrote winemaking books which are sold internationally. Winery in MERON : First of new boutique wineries. Founded in 1987. SASLOVE: Family winery at Kibbutz Eyal. Vineyard in SOREK: Estate winery at Tal Shahar – Samson region. Father is the wine grower, son the winemaker. ZAUBERMAN: Quality wines made on a tiny scale from grapes in the Samson region. Other good boutique wineries are: Alexander, Ben Haim, Bustan, Carmei Yosef, Deux Paysans, Gush Etzion, Gustavo & Jo, Mayshar, Sde Boker, Sea Horse. New Winery Boom The most famous wineries were founded in the following periods : Pre state – Early State of 1980’s – Early 1990’s – Late 1990’s – Soreq, Saslove From 2000 – However: 85 % of Markets. The main wineries to be found in different markets: Mass Market/ Supermarkets etc – The big three wineries dominate the volume domestic market - Carmel 45 %, Barkan 22 %, Golan 16 %, followed by Binyamina. Quality market – In the quality market of fine wine shops and restaurants, the boutique wineries feature much more. Here the Golan Heights Winery is very prominent and medium sized wineries like Recanati, Religious market – Though most of the bigger wineries are kosher, some wineries do especially target the orthodox Jewish, religious market. These are Export – Carmel & Golan between them have over 75 % of Israeli wines exported, followed by Barkan. There are two international publications which rate the Israeli wineries each year..These give some guide as to relative quality of the different wineries . Hugh Johnson’s Pocket Wine Book 2005 Hugh Johnson’s Pocket Wine Book is the world’s biggest selling wine book. It is the target of all Israeli wineries to be listed in his annual book. 1. 1. Domaine du Castel – received three stars 2. 3= Flam – two stars 3= Yatir – two stars 5. 5. Margalit – one to two stars 6. Amphorae – one star The other wineries listed in alphabetical order are : Barkan, The World Wine Report 2005 by Tom Stevenson The World Wine Report is a publication by Tom Stevenson, the author of the Sotheby’s Wine Book. In this the top ten Israeli wineries are rated as follows: 1. 2. Domaine du Castel 3. Flam 4. Amphorae 5. Margalit 6. 7. Saslove 8. 9. Tzora 10. Recanati He also rated the ‘Fastest Improving Wineries’: 1. 2. Tishbi 3. Tabor 4. Sde Boker And the ‘New Up & Coming Wineries’: 1. Harel 2. Chateau Golan 3. 4. Yatir Daniel Rogov’s Guide To Israeli Wines 2005 ranked Israeli wines the same way, because he is also the Israeli contributor to Tom Stevenson’s book. Small & Boutique Wineries The explosion in the local wine industry can best be illustrated by the boutique wineries. In 1988 Meron in the The successful wine making classes by wine educator Barry Saslove in the early 1990’s was one catalyst. The craze started with some like Meron, Margalit and Castel who were really home winemakers. They saw how their wines were appreciated and realised the new wine fanatics were prepared to pay high prices and started to become more serious. Castel was helped by the comments of Serena Sutcliffe, MW , of Sotheby’s whose intial compliments drew attention to the qualities of this particular winery. Yair Margalit became a bit of a guru, advising some of the fledging wineries and the new releases of his wine became a talking point amongst wine lovers. Others started because they had the vineyards. Tzora, Soreq and Many of the boutique wineries are over priced and satisfy the ego of the owner rather than the quality discerning market. However some are genuinely international class representing the passion & character of the owner/ winemaker/ grower and providing much needed variety to the Israeli wine scene. Competitions & Third Party Recommendation: Whilst there are many cynical about competitions, wineries throughout the world take them very seriously. They act as a third party professional recommendation. Well Israeli wines have achieved a great deal. Yarden wines, produced by the Golan Heights Winery, have won three Trophies at the International Wine & Spirit Competition in Yarden has been presented with the Critics Award by the Wine Spectator and twice has been invited to the New York Wine Experience – open only to the top 200 wineries in the world. Castel has three times won the Decanter Wine of the Month Award , and has been invited to the Decanter Rising Stars Show and the Decanter Fine Wine Show – a small, elite gathering by invitation only. Israeli wines may also feature on quality wine lists of some of the world’s leading restaurants. As a sign of international respect & acceptance on the world stage, two Israeli wineries sponsor trophies at the prestigious International Wines & Spirits Competition , whose sponsors include some of the world’s finest wineries. The trophies are: “The Carmel Trophy for Best Eastern Mediterranean Producer” and “The Yarden Trophy for Best Bottle fermented Sparkling Wine.” In fact, the 2004 Israeli wineries have much to be proud of. Exports For many years wine exports from Carmel (Single Vineyard, Appellation, Private Collection, Vineyards Selected) and the Golan Heights Winery ( Yarden, Gamla , Golan) export most of the Israeli wines sold overseas, followed by Barkan (Barkan & Segal. )These are the only wineries whose exports are above a million dollars a year. The other main wineries exporting are Binyamina, Efrat (both mainly to the kosher market), and Tishbi, Israeli wines may today be found on the wine lists of some of the top 3-star Michelin restaurants in Israeli wineries attend trade shows but only at Vinexpo in In the absence of any activity from any other official body, Exports total more than 11 million dollars and is increasing fast. Wine Authorities. There are two official authorities controlling Israeli wine, The Israel Wine Institue, founded in 1957, is managed by Shlomo Cohen, a graduate of The Israel Wine & Grapes Board is part of The Ministry of Agriculture. Situated in Tel Aviv, it is managed by Dudu Baram. The responsibility here is for controlling & monitoring the planting of new varieties, new vineyards and agreeing basic price levels for the grapes at harvest. Neither has a marketing brief but there is an annual Israeli Wine Exhibition under the auspices of the Wine & Grapes Board. There are also plans for competitions using international standards. The Israel Export Institute does act as an umbrella organization for wineries seeking to export. Their Food & Beverage Division organizes exhibitions overseas, SUMMARY Israeli wine represents for the religious Jew the biggest and best quality range of kosher wines in the world. For the general wine world, For Israelis, wine represents the opportunity to slow down, enjoy the good things in life. A little more wine & a little less coffee would make a big difference to everyone’s quality of life. To the tourist or visitor to Whatever your needs, the quality is now good and variety enormous. LeChaim ! Bibliograghy Rodov’s Guide To Israeli Wines 2005, Toby Press, London 2004 The Bible of Israeli Wines, Michael Ben-Joseph, Modan Publishing, Ben Shemen, Israel 2002 The |








